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Loading... ## Estimated Subtotal: $0.00 Checkout Taxes and [shipping](/content/policies/shipping-policy/index.html) calculated at checkout [FREE Mini Pouch on your First Order!](/content/collections/bestsellers/index.html) [FREE U.S shipping on orders $30+](/content/collections/bestsellers/index.html) # Lip - [![[Chill Heat]](/content/cdn/shop/files/2975944-Hero_d7425ab1-dd41-4b4f-a496-ee0006793548.jpg?v=1778087048&width=400/index.html)![[Bitter Sweet]](/content/cdn/shop/files/2975936-Hero_0d108d2c-f545-4c0f-b1f2-66fb7446a679.jpg?v=1778086831&width=400/index.html)![[Only Choice]](/content/cdn/shop/files/2975928-Hero_5f9fa060-1922-4ee9-a491-3a821c49da4e.jpg?v=1778087125&width=400/index.html)![[Static Flow]](/content/cdn/shop/files/2975902-Hero_04b529d2-a58a-4e9c-901b-236ef4393b23.jpg?v=1778087161&width=400/index.html)![[Act Natural]](/content/cdn/shop/files/2975910-Hero_4bed8ca2-2fb9-429e-a5de-abd7d5633fa4.jpg?v=1778086691&width=400/index.html)![[Static Flow]](/content/cdn/shop/files/2975902-av-1_b862ef5d-94f5-4181-8334-c180a8b4b3f6.jpg?v=1778087162&width=400/index.html)\\ \\ New](/content/products/shineon-plumping-lip-jelly/index.html) ### [ShineOn Plumping Lip Jelly](/content/products/shineon-plumping-lip-jelly/index.html) Plumping without Irritation Shade:Chill Heat Shade:Bitter Sweet Shade:Only Choice Shade:Static Flow Shade:Act Natural Chill Heat Add — Original Price$18.00Sale Price$18.00 - [![[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]](/content/cdn/shop/files/PACKSHOT-SOS_9e944052-ab8e-441e-81f8-cf10b054b9c5.webp?v=1762201084&width=400/index.html)![[Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]](/content/cdn/shop/files/Frame16677.jpg?v=1742256185&width=400/index.html)\\ \\ Save $10](/content/products/deluxe-lipsoftie-gift-set/index.html) ### [LipSoftie® Deluxe Gift Set](/content/products/deluxe-lipsoftie-gift-set/index.html) Exclusive + Limited Edition Add — Original Price$128.00Sale Price$118.00 - [![[Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]](/content/cdn/shop/files/PACKSHOT.webp?v=1762200718&width=400/index.html)![[Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]](/content/cdn/shop/files/QUAD_a5e538e6-4f8a-4ad5-8db7-7067879efe8f.jpg?v=1741912754&width=400/index.html)\\ \\ Save $8](/content/products/lipsoftie-lip-treatment-set/index.html) ### [LipSoftie® Lip Treatment Set](/content/products/lipsoftie-lip-treatment-set/index.html) Tinted Lip Treatment Balm ($64 Value) Add — Original Price$56.00Sale Price$56.00 - [![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]](/content/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1762971723&width=400/index.html)![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](/content/cdn/shop/files/PACKSHOT-SP.webp?v=1762200410&width=400/index.html)![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]](/content/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1762971723&width=400/index.html)![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]](/content/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1762971723&width=400/index.html)![[Iced Dulce de Leche]](/content/cdn/shop/files/PACKSHOT-SP_1_86f1df71-1157-48b5-99ab-212d3e2249b7.webp?v=1770315249&width=400/index.html)![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]](/content/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1762971723&width=400/index.html)![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]](/content/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1762971723&width=400/index.html)![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]](/content/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1762971723&width=400/index.html)![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](/content/cdn/shop/files/PACKSHOT-SOS.webp?v=1762971723&width=400/index.html)![[LipSoftie® Deluxe Gift Set]](/content/cdn/shop/files/PACKSHOT-SOS_bffe740c-3dd2-413d-be6e-d7bfe2506eee.webp?v=1762971723&width=400/index.html)\\ \\ Bestseller](/content/products/lipsoftie-lip-treatment/index.html) ### [LipSoftie® Lip Treatment](/content/products/lipsoftie-lip-treatment/index.html) Tinted Lip Treatment Balm Shade:Red Bean Mochi Shade:Sugar Plum Shade:Confetti Cake Shade:Dulce de Leche Shade:Iced Dulce de Leche Shade:Watermelon Kiwi Shade:Blood Orange Vanilla Shade:Ube Vanilla Shade:SOS Vanilla Shade:LipSoftie® Deluxe Gift Set Shade:LipSoftie® Lip Treatment x 4 Red Bean Mochi Add — Original Price$16.00Sale Price$16.00 - [![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](/content/cdn/shop/files/PACKSHOT-SOS.webp?v=1762971723&width=400/index.html)![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](/content/cdn/shop/files/CAMPAIGNHERO-SOS_2_d282af04-2f4f-4c14-82b3-3b79f4efe58f.jpg?v=1745532438&width=400/index.html)\\ ### [SOS LipSoftie® Lip Treatment](/content/products/sos-lipsoftie-lip-treatment/index.html) Tinted Lip Treatment Balm Add — Original Price$16.00Sale Price$16.00 - [![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](/content/cdn/shop/files/LipSoftieSet_1.webp?v=1762200422&width=400/index.html)![[Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]](/content/cdn/shop/files/TEXTURESWATCH-LIPSOFTIE_3_63eec55d-f190-4dc4-95e3-253b8f407221.jpg?v=1741223368&width=400/index.html)\\ \\ Save on Sets](/content/products/lipsoftie-treatment-duo/index.html) ### [LipSoftie® Treatment Duo](/content/products/lipsoftie-treatment-duo/index.html) Pick Your Favorite Shades [Choose  — \\ \\ \\ Original Price$30.00Sale Price$30.00](/content/products/lipsoftie-treatment-duo/index.html) - [![The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]](/content/cdn/shop/files/ShineOn_Pistachio.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]](/content/cdn/shop/files/ShineOn_20XoXo_06e537fb-b732-4cb4-945f-a1f7cd3b3684.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]](/content/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill_ba8a5caf-157e-4517-88c0-33c6595d8f8d.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]](/content/cdn/shop/files/SO-Magic-ProductShot-PDP_8ad8c2a3-8321-4dec-9643-4c5e4842de5b.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]](/content/cdn/shop/files/ShineOn_Sesame.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]](/content/cdn/shop/files/ShineOn_20Fire_91f1d7eb-2bac-469c-9413-dd2176bbebb5.webp?v=1762197925&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]](/content/cdn/shop/files/ShineOn_20Wild_8196fae6-6cdf-40e5-b575-530dd92bcb71.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]](/content/cdn/shop/files/ShineOn_Coconut.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]](/content/cdn/shop/files/ShineOn_Cashew.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]](/content/cdn/shop/files/ShineOn_Oat.webp?v=1765910237&width=400/index.html)![The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]](/content/cdn/shop/files/ShineOn_Almond.webp?v=1765910237&width=400/index.html) ### [ShineOn Lip Oil Jelly](/content/products/shine-on-lip-gloss-jelly/index.html) Non-Sticky Lip Gloss Shade:Pistachio Shade:XOXO Shade:Chill Shade:Magic Shade:Sesame Shade:Fire Shade:Wild Shade:Coconut Shade:Cashew Shade:Oat Shade:Almond Pistachio Add — Original Price$16.00Sale Price$16.00 - [![Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT_1.webp?v=1765162052&width=400/index.html)![Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT_1.webp?v=1765162052&width=400/index.html)![Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT.webp?v=1765162052&width=400/index.html)![Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT_d4fc02cc-b02b-42ae-94d4-d4f1a03085b1.webp?v=1765162052&width=400/index.html)![Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT_a0ccc0c4-7983-4213-b272-3d344ba49584.webp?v=1765162052&width=400/index.html)![Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT_90a0a13f-0732-4e60-97eb-5642a80b0122.webp?v=1765162052&width=400/index.html)![Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]](/content/cdn/shop/files/OAT_FMI_PACKSHOT.webp?v=1765162052&width=400/index.html)\\ \\ Save on Sets](/content/products/line-shine-lucky-lip-kit/index.html) ### [Line + Shine Lip Kit](/content/products/line-shine-lucky-lip-kit/index.html) Limited Edition Gloss + Liner Duo ($31 Value) Shade:Rosy Pink Duo Shade:Nude Pink Duo Shade:Peachy Pink Duo Shade:Rosy Brown Duo Shade:Chocolate Brown Duo Shade:Mauve Duo Rosy Pink Duo Add — Original Price$24.00Sale Price$24.00 - [![The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art. [Work of Art]](/content/cdn/shop/files/PACKSHOT-WORKOFART_bb9b7d09-1bfb-4668-b7cd-e5d7ba22abfc.webp?v=1755820304&width=400/index.html)![The Tower 28 Beauty OneLiner in the shade Check Me Out. [Check Me Out]](/content/cdn/shop/files/PACKSHOT-CheckMeOut_f8c8b139-c3e3-4fe9-a310-f7d8dac5689f.webp?v=1755820304&width=400/index.html)![The Tower 28 Beauty OneLiner in the shade Paint My Number. [Paint My Number]](/content/cdn/shop/files/PACKSHOT-PaintMyNumber_787de8bc-59f9-4928-87b4-c07c7cd42d6a.webp?v=1755820304&width=400/index.html)![The Tower 28 Beauty OneLiner in the shade Color Me Fine. [Color Me Fine]](/content/cdn/shop/files/PACKSHOT-ColorMeFine_d3e63bc4-cd4a-4989-8c31-8e0ef66b05e7.webp?v=1755820304&width=400/index.html)![The Tower 28 Beauty OneLiner in the shade Fill Me In. [Fill Me In]](/content/cdn/shop/files/PACKSHOT-FILLMEIN_701a89dc-9775-48ad-b9ae-ad1add3a2a9e.webp?v=1755820304&width=400/index.html)![The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me. [Draw Me]](/content/cdn/shop/files/PACKSHOT-DRAWME_34227930-a5eb-448f-b1cc-513da886587a.webp?v=1741198894&width=400/index.html)![Close-up shots of lips wearing Tower 28 Beauty’s OneLiner Lip Liner in the shade Work of Art across different skin tones. [Work of Art]](/content/cdn/shop/files/OL-WOA-QUAD_568a4a24-200f-44de-84f8-3d227f08fec5.png?v=1741198894&width=400/index.html)\\ \\ TikTok Viral](/content/products/oneliner-multi-liner/index.html) ### [OneLiner® Lip Liner](/content/products/oneliner-multi-liner/index.html) High-Pigment Lip + Eye Liner Shade:Work of Art Shade:Check Me Out Shade:Paint My Number Shade:Color Me Fine Shade:Fill Me In Shade:Draw Me Work of Art Add — Original Price$15.00Sale Price$15.00 - [![Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](/content/cdn/shop/files/ShineOn_Sesame_ad8b16b9-0fe1-4c06-b69f-bf9329204408.webp?v=1762198402&width=400/index.html)![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](/content/cdn/shop/files/ShineOn_Pistachio_f1f993b1-2abd-41fe-8b54-982178c3cd92.webp?v=1741223610&width=400/index.html)![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](/content/cdn/shop/files/ShineOn_Coconut_84429ef6-fbf3-4b22-876d-0f330704c008.webp?v=1741223622&width=400/index.html)![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](/content/cdn/shop/files/ShineOn_Cashew_919613af-9434-40aa-87a3-1bf5b50e8d30.webp?v=1741223622&width=400/index.html)![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](/content/cdn/shop/files/ShineOn_Oat_3bae5a64-ed1a-4f14-b604-b2089c610fb4.webp?v=1741223610&width=400/index.html)![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](/content/cdn/shop/files/ShineOn_Almond_0b58f13c-b2eb-4e72-9d64-9bcf441c0dec.webp?v=1741223610&width=400/index.html)![Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]](/content/cdn/shop/products/milkyppageArtboard7.png?v=1741223622&width=400/index.html)](/content/products/shineon-milky-lip-jelly/index.html) ### [ShineOn Milky Lip Oil Jelly](/content/products/shineon-milky-lip-jelly/index.html) Non-Sticky Lip Gloss Shade:Sesame Shade:Pistachio Shade:Coconut Shade:Cashew Shade:Oat Shade:Almond Sesame Add — Original Price$16.00Sale Price$16.00 - [![Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]](/content/cdn/shop/files/MilkySet.webp?v=1762199110&width=400/index.html)![Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set swatches which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]](/content/cdn/shop/products/ppageswatches1_53b73159-81d8-48cc-a188-8667922f339b.png?v=1741223508&width=400/index.html)\\ \\ Save $15](/content/products/shineon-milky-lip-jelly-collection/index.html) ### [Milky Lip Set](/content/products/shineon-milky-lip-jelly-collection/index.html) 5 Bestselling Shades ($80 Value) Add — Original Price$65.00Sale Price$65.00 - [![Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]](/content/cdn/shop/files/BeachPlease_20Magic_20Hour_90ccf943-90c1-4d08-b927-64bf2dae2b60.webp?v=1745444273&width=400/index.html)![Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]](/content/cdn/shop/files/FINEST_HOUR-PDP_1.webp?v=1762197923&width=400/index.html)![Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]](/content/cdn/shop/files/BeachPlease_20Dream_20Hour.webp?v=1753295514&width=400/index.html)![Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]](/content/cdn/shop/files/BeachPlease_20Happy_20Hour.webp?v=1753295647&width=400/index.html)![Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]](/content/cdn/shop/files/BeachPlease_20Party_20Hour.webp?v=1753295514&width=400/index.html)![Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]](/content/cdn/shop/files/BeachPlease_20Power_20Hour.webp?v=1753295647&width=400/index.html)![Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]](/content/cdn/shop/files/webp.webp?v=1753295829&width=400/index.html)![Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]](/content/cdn/shop/files/BeachPlease_20Office_20Hours.webp?v=1753295647&width=400/index.html)![Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]](/content/cdn/shop/files/BeachPlease_20Rush_20Hour.webp?v=1753295647&width=400/index.html)![After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]](/content/cdn/shop/files/BeachPlease_20After_20Hours_1.webp?v=1753295647&width=400/index.html) ### [BeachPlease Cream Blush](/content/products/beachplease-luminous-tinted-balm-blush/index.html) Luminous Cheek + Lip Color Shade:Magic Hour Shade:Finest Hour Shade:Dream Hour Shade:Happy Hour Shade:Party Hour Shade:Power Hour Shade:Golden Hour Shade:Office Hours Shade:Rush Hour Shade:After Hours Magic Hour Add — Original Price$20.00Sale Price$20.00 - [![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](/content/cdn/shop/files/Set-Tower28Essentials.webp?v=1762199374&width=400/index.html)![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](/content/cdn/shop/files/Tower28Essentials.png?v=1692650977&width=400/index.html)\\ \\ Save $12](/content/products/tower-28-essentials/index.html) ### [Tower 28 Essentials Set](/content/products/tower-28-essentials/index.html) Pick Your Custom Shades ($100 Value) [Choose  — \\ \\ \\ Original Price$88.00Sale Price$88.00](/content/products/tower-28-essentials/index.html) - [![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](/content/cdn/shop/files/ShineOn_Pistachio_f1f993b1-2abd-41fe-8b54-982178c3cd92.webp?v=1741223610&width=400/index.html)](/content/products/shineon-lip-gloss-in-pistachio/index.html) ### [ShineOn Lip Gloss in Pistachio](/content/products/shineon-lip-gloss-in-pistachio/index.html) Add — Original Price$20.00Sale Price$20.00 Sort by: Featured Most relevant Best selling Alphabetically, A-Z Alphabetically, Z-A Price, low to high Price, high to low Date, old to new Date, new to old ## 14 products **FREE GIFT WITH PURCHASE:** 2 Months FREE with The Sculpt Society Get access to **2 MONTHS OF FREE** on-demand workout videos with celeb trainer Megan Roup via The Sculpt Society App. \*Promo code will be emailed after purchase. ## A juicy newsletter and 10% off? 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