About 2.0 – Tower 28 Beauty
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\ Hit Refresh on Stressed-Out Skin. \ \ This derm-approved skin saver calms, soothes, and protects on the go.\ \ Meet SOS Spray](/content/products/sos-daily-facial-rescue-spray/index.html)
\ Need a Shade Match? \ \ Every 😊 is different! Find the shade that’s right for you!\ \ 3 Min Quiz](/content/pages/shade-match-quiz/index.html)
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At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.
[Shop Bestsellers](/content/collections/all "Shop Bestsellers"/index.html)
At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.
[Shop Bestsellers](/content/collections/all "Shop Bestsellers"/index.html)
first and only to receive ALL 3 seals on ALL skincare products
Our formulas meet the highest standards for gentleness, effectiveness, and safety, as tested and approved by dermatologists, allergists, and leading skin experts.
Backed by the experts who know sensitive skin best!
Meet the Tower 28 Medical Advisory Board
Sensitive skin isn’t an afterthought. It’s the starting point for everything we do. That’s why we’ve partnered with top medical experts to guide our formulas, share insights, and ensure that everything we make is as safe and effective as it is fun to use!
Dr. Joyce Park
Stanford NYU Trained
Board Certified Dermatologist
With a deep focus on sensitive skin and evidence-based care, she brings clinical expertise and a passion for public health education—sharpened through fellowships with the World Health Organization. Featured in FORBES, ALLURE, and more, she’s known for making dermatology approachable, inclusive, and grounded in science. Her work helps bridge the gap between expert advice and everyday skincare, making trusted education accessible to all.
Dr. Kelly Killeen
CEDARs-Sinai trained
DOUBLE Board Certified PLASTIC SURGEON
Only 15% of plastic surgeons are women
—and she’s one of the best. Featured in VOGUE, Dr. 90210, and more, she brings a rare blend of clinical expertise and a true passion for all things beauty (including LA’s largest makeup collection!). As a plastic surgeon, she offers a deep understanding of skin anatomy, healing, and confidence—helping us think holistically about beauty, from barrier health to what makes someone truly glow.
GOOD. CLEAN. FUN.
Non-irritating ingredients meet high-performance formulas for products that feel as good as they look.
[Ingredient Guidelines](/content/pages/ingredients "Ingredient Guidelines"/index.html)
WHY WE DO THIS
“Hi! I’m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”
Meet You At The Beach 😎
Tower 28 is named after a real lifeguard tower in Los Angeles. For us, it’s a literal sign of safety + community, healthy fun , and clean living .
EARTH-SENSITIVE PLEDGE
All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials.
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\ Complexion Shop Complexion](/content/collections/complexion/index.html)
\ Lip Shop Lip](/content/collections/lip/index.html)
\ Eye Shop Eye](/content/collections/eye/index.html)
\ Cheek Shop Cheek](/content/collections/cheek/index.html)
\ Complexion Shop Complexion](/content/collections/complexion/index.html)
\ Lip Shop Lip](/content/collections/lip/index.html)
\ Eye Shop Eye](/content/collections/eye/index.html)
\ Cheek Shop Cheek](/content/collections/cheek/index.html)
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