## Oops, Your Cart is Empty! You're $30 away from **FREE** shipping! \\ **Hit Refresh on Stressed-Out Skin.** \\ \\ This derm-approved skin saver calms, soothes, and protects on the go.\\ \\ Meet SOS Spray](/content/products/sos-daily-facial-rescue-spray/index.html) \\ **Need a Shade Match?** \\ \\ Every šŸ˜Š is different! Find the shade thatā€™s right for you!\\ \\ 3 Min Quiz](/content/pages/shade-match-quiz/index.html) ## Estimated Subtotal: $0.00 [Continue Shopping](/content/collections/all/index.html) ### Your Cart ##### (0 Items) You're $30 away from **FREE** shipping! Loading... ## Estimated Subtotal: $0.00 Checkout Taxes and [shipping](/content/policies/shipping-policy/index.html) calculated at checkout [FREE Mini Pouch on your First Order!](/content/collections/bestsellers/index.html) [FREE U.S shipping on orders $30+](/content/collections/bestsellers/index.html) At Tower 28, weā€™re all about creating a safe space for your skin, while still having fun with makeup. [Shop Bestsellers](/content/collections/all "Shop Bestsellers"/index.html) At Tower 28, weā€™re all about creating a safe space for your skin, while still having fun with makeup. [Shop Bestsellers](/content/collections/all "Shop Bestsellers"/index.html) first and only to receive ALL 3 seals on ALL skincare products ## Our formulas meet the highest standards for gentleness, effectiveness, and safety, as tested and approved by dermatologists, allergists, and leading skin experts. ## ### Backed by the experts who know sensitive skin best! ## Meet the Tower 28 Medical Advisory Board Sensitive skin isnā€™t an afterthought. Itā€™s the starting point for everything we do. Thatā€™s why weā€™ve partnered with top medical experts to guide our formulas, share insights, and ensure that everything we make is as safe and effective as it is fun to use! ### Dr. Joyce Park Stanford NYU Trained Board Certified Dermatologist With a deep focus on sensitive skin and evidence-based care, she brings clinical expertise and a passion for public health educationā€”sharpened through fellowships with the **World Health Organization.** Featured in **FORBES, ALLURE**, and more, sheā€™s known for making dermatology approachable, inclusive, and grounded in science. Her work helps bridge the gap between expert advice and everyday skincare, making trusted education accessible to all. ### Dr. Kelly Killeen CEDARs-Sinai trained DOUBLE Board Certified PLASTIC SURGEON Only 15% of plastic surgeons are women ā€”and sheā€™s one of the best. Featured in **VOGUE, Dr. 90210**, and more, she brings a rare blend of clinical expertise and a true passion for all things beauty (including LAā€™s largest makeup collection!). As a plastic surgeon, she offers a deep understanding of skin anatomy, healing, and confidenceā€”helping us think holistically about beauty, from barrier health to what makes someone truly glow. ![[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]](/content/cdn/shop/files/About_Page_-_Product.png?v=1690478474&width=2000/index.html) ![[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]](/content/cdn/shop/files/About_Page_-_Product.png?crop=center&height=2000&v=1690478474&width=2000/index.html) GOOD. CLEAN. FUN. ## Non-irritating ingredients meet high-performance formulas for products that feel as good as they look. [Ingredient Guidelines](/content/pages/ingredients "Ingredient Guidelines"/index.html) ![[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]](/content/cdn/shop/files/Amy_Headshot.png?v=1690479071&width=2000/index.html) ![[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]](/content/cdn/shop/files/Amy_Headshot.png?crop=center&height=2000&v=1690479071&width=2000/index.html) WHY WE DO THIS ## ā€œHi! Iā€™m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didnā€™t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).ā€ Meet You At The Beach šŸ˜Ž ## Tower 28 is named after a real lifeguard tower in Los Angeles. For us, itā€™s a literal sign of safety + community, healthy fun , and clean living . ![[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]](/content/cdn/shop/files/Customer_Review.png?v=1690474219&width=2000/index.html) ![[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]](/content/cdn/shop/files/Customer_Review.png?crop=center&height=2000&v=1690474219&width=2000/index.html) EARTH-SENSITIVE PLEDGE ## All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials. ## Shop By Category [SHOP ALL](/content/collections/all/index.html) \\ **Complexion** Shop Complexion](/content/collections/complexion/index.html) \\ **Lip** Shop Lip](/content/collections/lip/index.html) \\ **Eye** Shop Eye](/content/collections/eye/index.html) \\ **Cheek** Shop Cheek](/content/collections/cheek/index.html) \\ **Complexion** Shop Complexion](/content/collections/complexion/index.html) \\ **Lip** Shop Lip](/content/collections/lip/index.html) \\ **Eye** Shop Eye](/content/collections/eye/index.html) \\ **Cheek** Shop Cheek](/content/collections/cheek/index.html) ## A juicy newsletter and 10% off? 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